Turning experience into knowledge, and knowledge into impact.
Multidisciplinary professional combining state agricultural engineering expertise, senior executive management in agricultural insurance, strategic marketing and communication, and capacity building.
A career built around people, knowledge and impact.
My trajectory spans over a decade of hands-on leadership at the intersection of executive operational management, capacity building, rural engineering, and strategic communication. Starting with a rigorous technical foundation as a Rural Development Engineer from ENA Meknès, I have consistently worked to translate complex structural challenges into practical solutions.
As a Senior Executive at MAMDA-MCMA, I have spent years leading agency operations across multiple regions in Morocco—overseeing insurance production, claims management, accounting, and team supervision, while pioneering innovative awareness workshops and training programs.
My professional portfolio extends across higher agricultural education as an adjunct lecturer, international donor project consulting (GIZ, USAID), and strategic marketing. Having completed a specialized Master’s degree at ISCAE Rabat, I am currently preparing for doctoral research in management.
"Effective leadership is the art of bridging field-level reality with strategic structure—empowering teams, educating communities, and transforming operational experience into sustainable knowledge."
Core Strengths
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Operational Management: Full agency oversight, accounting, claims, production, and staff supervision.
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Pedagogy & Facilitation: Designing interactive curricula, participatory workshops, and learning pathways.
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Stakeholder Coordination: Communicating complex concepts across diverse audiences and international agencies.
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Sustainable Strategy: Climate change awareness, biodiversity valorization, and agricultural insurance solutions.
Professional Experience
Tap any role below to view responsibilities and key contributions.
- —Animation d'ateliers innovants sur les assurances agricoles.
- —Pionnière des solutions assurantielles impactantes.
- —Coaching des journées de sensibilisation et formation sur les assurances.
- —Gestion complète d'une Agence d'assurance (comptabilité, sinistre, production).
- —Conception de cours innovants sur l'agriculture durable.
- —Promotion de l'engagement actif en salle de classe.
- —Individualisation des parcours d'apprentissage étudiants.
- —Utilisation de méthodes pédagogiques interactives.
- —Sensibilisation des parties prenantes sur la biodiversité et le changement climatique.
- —Appui à la conception de programmes de formation adaptés.
- —Animation de sessions interactives pour renforcer les capacités.
- —Gestion de l'ensemble des phases de projets de formation genre.
- —Suivi et évaluation de l'impact des formations.
- —Animation de sessions de formation et ateliers participatifs.
Areas of Expertise
Management & Leadership
Project management, team leadership, accounting, and insurance agency governance.
Training & Facilitation
Leading workshops, awareness campaigns, and capacity development events.
Marketing & Communication
Strategic positioning, public engagement, and translating complex concepts clearly.
Education & Pedagogy
Curriculum development, interactive teaching methods, and student mentoring.
Agricultural Insurance
Risk management solutions, claims processing, production, and field coaching.
Rural Development
State Engineering degree in rural development engineering from ENA Meknès.
Sustainability & Climate
Climate adaptation awareness, biodiversity valorization, and sustainable practices.
Stakeholder Coordination
Multi-party collaboration with local and international partner organizations.
How I Work
Understand
Understand people, context, and organizational objectives through active engagement and diagnosis.
Structure
Transform operational and institutional complexity into clear strategies and structured learning.
Engage
Facilitate dialogue, active participation, and seamless collaboration across diverse environments.
Deliver
Turn ideas and strategic concepts into practical, measurable outcomes and sustainable knowledge.
Education
Mastère Spécialisé en Marketing et Communication
ISCAE Rabat
Advanced specialized master's training focused on strategic communication, public positioning, and marketing principles.
Diplôme d'Ingénieur d'État
École Nationale d'Agriculture (ENA) Meknès
Spécialité: Ingénierie de Développement Rural
State engineering degree focusing on rural development and sustainable agricultural practices.
The next chapter: research, knowledge and impact.
With solid management experience and specialized training in marketing and communication, I aim to pursue a PhD program at ISCAE to deepen my management expertise and contribute to innovative research.
Languages
Interests
Let's create meaningful connections.
Open for academic research collaborations, institutional training opportunities, strategic consulting, and professional networking.